Given the choice, younger professionals are most interested in working at tech companies like Apple and government agencies like the State Department, but they are comparatively disinterested in working in the financial industry, according to a survey conducted by Universum, a researchf'trrn.
What attracts college graduates to big tech companies like Apple is mainly the cool factor sur-rounding these companies and their products, as the survey found young professionals were most influenced by the strength of the corporation's brand when picking their most desired companies.
"Companies that have appealing consumer brands generally also succeed in being perceived as attractive employers. People nowadays love to work for companies that produce their favorite prod-ucts and services," said Kortney Kutsop, employer branding specialist for Univer sum. "Also,market success is an important factor: The company needs to be generally seen as innovative and best-in-class in whatever they do--that's the recipe for success."
By contrast, financial institutions like Citigroup, whose brands have been spoiled in recent years by the collapse of the financial industry, ranked in the lower half of the list of 99 companies desired by young professionals.
Beyond the power of a company's brand, college graduates were also heavily influenced by the perceived financial stability of each company, which may explain why major corporations like Apple would rank at the top, since they are constantly expanding and hiring new employees. On the other hand, government agencies, which fared slightly worse than the tech companies, may have been hurt by perceived weaknesses in recent years, given that the public sector as a whole has been forced to freeze wages and lay off employees.
Universum, which surveyed more than 10,000 young professionals who graduated from col- lege in the last eight years, also found that many of them are looking to switch jobs in the near fu- ture. In fact, half of those surveyed claimed to have applied to other jobs in the past year and a quarter plan to switch jobs within six months, suggesting that the organizations at the top of this list may be flooded with new applications in the coming months.
56. The Universum survey found that college graduates________
A. are sponsored by government agencies
B. refuse to work in the financial industry
C. are given better choices in employment
D. prefer to work at major tech companies
57. According to Kortney Kutsop, young professionals nowadays________
A. are brand-oriented in job hunting
B. are brand-conscious in consumption
C. are eager to be innovative employees
D. are eager to get the recipe for success
58. Citigroup has become less appealing to young job seekers due to________
A. its inadequate service
B. its mined reputation
C. its lack of creativity
D. its heavy workload
59. Compared with those at tech companies, jobs at government agencies in recent years________
A. are better paid
B. are better rated
C. are less secure
D. are less demanding
60. In the survey, a majority of young professionals who graduated from college in the last eight years________
A. are influenced by f'mancial instability
B. are employed by big tech companies
C. have decided to change their careers
D. have found jobs in the public sector 参考译文 根据Universum调查公司的一项调查，如果有机会，与金融机构相比，大学毕业生更愿意去苹果之类的技术公司或国务院这样的政府机构就职。 苹果这样的大型技术公司吸引大学毕业生的主要原因是这些公司和产品所具有的品牌影响力。调查发现，当毕业生挑选其理想公司时，特别看重企业的品牌影响力。 Universum公司研究雇主品牌的专家Kortney Kutsop说，“对消费者有吸引力的品牌公司同样会成功吸引求职者。如今，人们愿意在生产自己喜欢的产品和服务的公司就业。市场成功是另一个重要的因素：公司需要公众的认可，他们具有创新意识并在同行业内领先，这就是成功的秘诀。” 相比之下，像花旗集团这样的金融机构随着近几年金融市场的坍塌，企业的品牌也遭到重创。在调查列举的99个公司中，金融机构在年轻求职者希望就业的排名上靠后。 除了公司品牌的影响力，大学毕业生还非常看重公司的预期金融稳定性。这也解释了为什么像苹果这样的大公司会排名前列，因为它们在不断发展并招纳新员工。然而，政府机构跟这些技术公司相比要逊色，鉴于公共部门作为一个整体却被迫冻结工资并辞退员工，所以政府机构可能会受近几年不景气环境的影响。 Universum在对过去8年1万多名毕业生的调查中还发现他们当中许多人考虑换工作。事实上，接受调查者中有一半人都在前一年曾申请过别的工作，并且有四分之一的人计划在半年内换工作。这些表明了在这份公司名单中排名前列的公司将在近几个月内被求职者的信件所淹没。 56.D【精析】细节题。从文章的第一段"Given the choice, younger pro-fessionals ale most interested in working at tech companies like Apple and government agencies like the State Department, but they ale comparatively disinterested in working in the financial industry, according to a survey conducted by Universum.a research firm."可知，与金融机构相比，大学毕业生更愿意去像苹果那样的科技公司工作。故选D. 57.A【精析】细节题。从文章的第三段第一、二句"Companies that have appealing consumer brand generally also succeed in being perceived as attractive employers. people nowadays love to work for companies that produce their favorite products and services."可知，对消费者有吸引力的品牌公司同样会成功吸引求职者。如今，人们愿意在生产自己喜欢的产品和服务的公司就业。由此可推断，年轻的求职者在择业时更看重公司的品牌影响力。故选A. 58.B【精析】细节题。从文章的第四段"By contraSt, financial institu— tions like Citigroup, whose brands have been spoiled in recent years by the collapse of the financial industry, ranked in the lower half of..."可知，像花旗集团这样的金融机构随着近几年金融市场的坍塌，企业的品牌也遭到重创，所以对求职者吸引力变少，故选B. 59.C【精析】推断题。从文章的第五段最后一句"0n the other hand, government agencies, which fared slightly worse than the tech compa-nies, may have been hurt by perceived weaknesses in recent years, given that the public sector as a whole haS been forced to freeze wages and lay off employees."可知，政府机构近年来冻结工资、辞退员工，所以工作没有保障。故选C. 60.C【精析】细节题。从文章的最后一段第一句"Universum, ...also found that many of them are looking to switch jobs in the near fum ture."可知，大部分年轻的求职者希望换工作。故选C.